Customer Centricity & Customer Experience – What? Why? and How?.

Today, customers can interact with your company in more ways than ever, across unique channels, devices, and time zones. Your customer might see your company’s ad, visit your  website, browse your products, read customer reviews, and go on their way—all without speaking to a single human. While technology and automation have unquestionably improved our lives, …

Why Digital Transformation(DT) is Strategic Priority ?

DIGITAL TRANSFORMATION is at the center of any discussion today, be it the board room, CxO agendas, conferences, blogs, etc. Why? Is this another passing phase? FAD? Marketing ploy of the Tech world? Does size matter? Is it for me? Before we attempt to find answers to these, lets take a deeper look at what …

Organizational Culture – The biggest barrier for Digital Transformation

Today many organizations are challenged for their very survival with the life span of even a "Fortune 500 company" being reduced to mere 15 years. This has been brought about by the ability of certain organizations to dramatically impact the customer experience by creating digital eco-systems and platforms where suppliers, partners and customers could collaborate …

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