We need to change the way we solve problems or create solutions and a shift brought about by a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know was possible. This is fast becoming a human-centred approach to innovation which is used by many organisations to identify, create and build new futures for themselves.
Design Thinking is an iterative process through which one can better understand the context, the user needs and expectations, points of friction, opportunities, challenges, assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding